Other posts in this series:
How to Get Started with Content Marketing, Part One and Part Two
How to Find Your Groove as a Content Marketer, Part One
The Evolution of a Content Master, Part One and Part Two
In Part One, we talked about the content you'll be working on in this phase of the Content Marketing Model, the systems and tools you'll want to have in place, and how you're building your relationships with prospective clients and with colleagues.
Advancing your writing skills
As a Content Marketer, you're continuing to work on your consistency, getting into a groove with more regular writing throughout the week. And this consistency applies to the quality of your writing as well. With a bigger audience and a permanent archive of your work via your blog, it's more important than ever that your pieces are well-written and error-free.
You're also applying more strategy in your content marketing, perhaps planning topics that relate to an upcoming launch, or planning broadcasts for days or even times that your readers have previously been most responsive.
If you're thinking ahead to the next phase of your development, content mastery, you may even be starting on your flagship content, writing it bit-by-bit as your ongoing articles or blog posts. Now THAT'S a savvy strategy (and how I wrote my first e-book)!
Where might a Content Marketer look for support?
Before we talk about using formal support systems, let's talk about how your broader networks can support your writing efforts.
Your audience can offer crucial feedback with their comments, questions and actions, and equally important data with their silence.
Your colleagues can offer concrete assistance such as feedback, topic ideas and collaboration. They may also share your writing with their own tribe via links, comments and/or social network updates.
And don't minimize the power of your network as a source of pure, juicy inspiration.
If you're writing your own content, keep an eye out for some exciting new writing programs and services that are on the way. In the meantime, be sure to make the most of your support resources such as an editor, a VA with proofreading experience and one writing reference guide for everyone who sends out written communication on behalf of your business.
Once you're comfortable delegating some of your content publishing tasks to a VA, you may be thinking about adding to your team or even progressing to an Online Business Manager model.
If you're dictating your content, it might be time to bring someone on board who can help with content strategy (watch for new support options coming soon). This is especially important as you're becoming a Content Master and building your flagship content.
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