Personas - Who are you writing to?

Well, like I said, "Want to write more? Get out more!" When I got out to CaseCamp 7, I met June Li, a web analytics specialist and the founder of ClickInsight.

June has another really nice way of explaining what I was getting at in my writing for your niche post. Check out her discussion of personas.

She also has plenty of other great tips for getting the best results from your online efforts.