Storytelling - Engage Your Reader

A client asked me to do some research into storytelling as a writing tool, and I started with the book "Never be Boring Again" by Doug Stevenson.

I had remembered Doug because I'd subscribed to his email newsletter years back, and I always liked what he had to say.

Though the focus of the book is on public speaking, and specifically business presentations, I found a lot in here that I plan to use in my writing projects - both for myself and for clients:

1. I've added "Client Stories" to this blog, as a way of demonstrating exactly what I do for my writing clients. I'll publish a new story every month - this is also a great way for me to educate my affiliates and my networking colleagues here in Toronto about who might appreciate a referral to me.

2. Your Success Stories - I'm working on a new flat-rate writing service where I work with you to create a success story that YOU can publish online (or anywhere else) to demonstrate the magical work that you do for your clients. Stay tuned...

3. I'm requesting that clients share their stories with me so we can include them in our work. Then, I'm doing what ever I can to make those stories LEAP off the page, such as re-reading Part Four of Stevenson's book, "Craft a Compelling Story."

People just "get it" better when information is told as a story, don't you find?

Quick Writing Prompt: Think back to a particularly satisyfing project or meeting with a client. Coaches, you could describe clients who've experienced a change in perspective or the replacement of an unhealthy habit with a healthy one. Speakers, you could share a personal story that brings home your motivational message. Organizers, describe the "before" and "after" scenes in your client's space. Check out Stevenson's book or website for more great resources about storytelling.